When we think about how to build success, most people think about grit, determination, and patience. And don’t get me wrong, these characteristics are indeed important.
To be successful, we must learn how to be more persuasive. This is for the simple fact that no matter how great your ideas, if you cannot move other people to action, they will never fly.
If you want to be more persuasive, you cannot see “No” as the enemy. The most persuasive people do not lose a wink of sleep when it comes to being rejected.
Persuasion helps you move the right people to action. The people who already have spears in their closets and are eager to finally have a chance to throw them.
Persuasion makes the negotiation to start positive. This accomplishes two things:
First, the person you are speaking with will begin to justify for themselves why they should indeed work with you. All of which are much more effective than you listing out the positive characteristics of your proposal.
Secondly, it will make it much easier for the person you are speaking with to lower their guard when it comes time to talk about what is holding them back from making a decision. This helps cut off indecision.
For any aspiring leader, the future depends on the ability to persuade today. So don’t leave it to chance, take that course.
Most people have good ideas. The problem is most people don’t know how to sell them. Imagine if you were one of the people who could? How would your life be different?
Persuasion is a skill. The question then becomes: are you someone who is going to learn it?